30th NALC Stamp Out Hunger Food Drive Set for May 14
Valpak and the National Association of Letter Carriers partner to fight hunger across America
St. Petersburg, FL (May 13, 2022) – On May 14, postal carriers with the National Association of Letter Carriers (NALC) will collect non-perishable food from customers along their routes, and deliver the food to local food banks, hoping to replenish food pantries throughout the United States with the Stamp Out Hunger campaign – the country's largest one-day food drive. As of 2019, the total collected since the first food drive (in 1993) was approximately 1.75 billion pounds.
Valpak Direct Marketing Systems is proud to continue its longstanding tradition of supporting the NALC's initiative, most recently producing and distributing 115 million postcards promoting the food drive to households nationwide. Other sponsors include the USPS, Kellogg's, CVS Health, the United Way and many others.
"Since 2003, Valpak has helped the NAIC in tackling the widespread problem of hunger across America, raising awareness for the food drive with direct mail, volunteering in our communities and collecting donations at our manufacturing center," shares Valpak CEO Chris Cate. "Since 2011, Valpak employees have collected nearly 45,000 lbs. of food to help re-stock local food banks in Tampa Bay. That equates to approximately 37,500 average-size meals."
Valpak encourages the public to participate as well by filling up a bag (or more) with items such as soup, cereal, peanut butter, tuna and other non-perishable items. Letter carriers will pick up donations left at the mailbox this Saturday.
The NALC food drive began 30 years ago, noting the severe shortage of food that families encounter in the summer months. With many children receiving food from school programs, families are hit extra hard when children are out of school for the summer. In addition, late spring is often the time when food banks are struggling, as the donations received during the Thanksgiving and Christmas holidays have long been depleted.
Record-high inflation, unemployment and rippling effects of the pandemic have increased food insecurity, with more Americans now turning to food banks and community programs to help put food on the table. Today, more than 38 million people, including 12 million children, in the U.S. are food insecure (USDA). This year donations are at a greater need than ever.
For more information about the local food drive in your area, ask your letter carrier, contact the local post office, or visit: www.nalc.org/food; facebook.com/StampOutHunger; or twitter.com/StampOutHunger.
About Valpak
Valpak is the nation's premier direct mailer, trusted by tens of thousands of local and national businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For more than 50 years, Valpak has introduced millions of consumers to exciting offers and opportunities. Our network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across 42 U.S. states. Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business's ideal audience every time, big or small. Valpak's suite of customizable solutions includes a variety of formats inside the Blue Envelope, as well as PlusOne postcards, event postcards and digital strategies (SEM, social media and website design), all driven by best-in-class data and targeting capabilities. Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Connect with us on Twitter: @Valpak and Facebook: @ValpakAdvertising.
Valpak Media Contact
Chris Bilotta
Director, Promotions & Partnerships
Valpak
727-319-5496
chris_bilotta@valpak.com